Nonsense
Sometimes I sit and listen to the marketing talk around me: SEO, social media, ROI, ROO, swag, editorial calendars, blah blah blah. Pretty soon it sounds like Charlie Brown’s teacher talking to the...
View ArticleI’m kind of embarrassing
Is your marketing this tasty? A few months ago I was at Cold Stone Creamery chatting with the owner. I’d just listened to her rave about her new cake pops and how she is ridiculously meticulous about...
View ArticleRebranding
Rebrand Fail. One of my many interests / hobbies / commitments is my volunteer work on the board of directors for the Utah American Marketing Association. This week our monthly meeting is about...
View ArticleWell Planned
I’m a control freak. There. I said it. In marketing everything is about plans. After all you can’t just spend money willy nilly and expect things to just… happen. Thus planning has been ingrained in...
View ArticlePassion and Panic
Every morning I wake up with a list of things pinging my brain for attention and I find myself driven to accomplish those things either inspired by passion (I can’t WAIT to get this done) or panic...
View ArticleThis means WAR
In land-based war you have two primary divisions of combat: foot soldiers and aircraft. Each has a role in the military operations and both are trying to accomplish the same design: win the war....
View ArticleQuit your marketing SHOULDING
We all have limited time and money to spend on marketing. If you’re like the rest of us small biz types, occasionally you get attacked by a case on the marketing “shoulds.” As in, should I post on my...
View ArticleUp-sell Path
Dave Ramsey, in his book Entreleadership, teaches the principle of the Golden Rule for business: “Do business with others as you would have business done with you.” Big surprise here. Ask yourself,...
View ArticleTennis Dress Targeting
If only I played tennis… Nike has a lot of products. You might even wear some of them. I personally lust after their gorgeous women’s tennis dresses and skirts. I even own a few of them. Note: I don’t...
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